We are Form & Function, Northwestern University's premier student-run marketing agency.

 

We deliver impactful campaigns that help clients achieve their business goals.

Last week, the D&I Committee led F&F’s programming on team diversity and dynamics. They explored the power of personality, citing the Myers-Briggs test and its implications on team dynamics in the workplace. Recommended strategies for
Next in our Senior Spotlight series is Rachel Schmaier (she/her)! Rachel joined F&F in the fall of her sophomore year. She’s an RTVF major and Business Institutions minor, with the IMC certificate. Before coming to Northwestern, Rachel liv
One way that F&F expands our members’ knowledge is through guest speakers. Last week, IMC Professor Kelly Cutler was invited to speak on search engine optimization and content marketing. We are so grateful to have the opportunity to learn
Happy #tbt to our amazing programming last week on human-centered design 😎 Our presenters @amandatsuetaki and @kelv.innw spoke on key elements for the design process, incorporated advertising examples from the media, and brought up accessibility co
Last Friday, our members took a quick break from client work for our first club-wide bonding of the quarter: F&Function! Swipe to see some highlights and guess what people dressed as (hint: the theme was to dress as anything starting with the l
As we take some time to say goodbye to our f&fantastic seniors, we want to highlight a few amazing account strategists throughout the quarter and celebrate their time with us! First up is Maggie Christensen (she/her) who joined F&F in Fall 2